1 . 0INTRODUCTION
The University of Batangas formerly known as the Western Filipino Colleges begun on 30th day of April, 1946. During the 1st year, they started with 48 college students. The classes were carried out in a small leased house along J. P Rizal Opportunity. The creators saw the need to put up a great institution that could provide the Batangueno an opportunity to go after a higher education. From forty-eight students of the previous Western Filipino Colleges the enrolment elevated to 18, 000 college students. The UB students will be part of a selected academic community. The teachers of the School have brought unleashing honors and variations in the country and elsewhere being a fitting homage to the ideals of their beloved Alma Mater.
The fruit of hardwork of the organizations, faculties and students has brought continuous success through the years. They started with Level III accreditation in the Elementary and Secondary Education, Business Operations, and Tolerante Arts Applications by the Filipino Association of faculties and Schools Commission in Accreditation (PACUCOA), this was followed by granting of updated accreditation status of other departments.
However , as changes will be brought about by politics and financial instability in the area and even in the complete globe, even the education have problems with major setbacks. Because education is so high-priced, students and parents may make a decision not to continue studying. Others may prefer to transfer or perhaps enroll in other school exactly where education is cheaper.
With this situation, the researchers include found the subject interesting to talk about and find out the effect on customer loyalty and customer satisfaction on achieving a competitive benefit in the School of...